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custom photography, part 2 | tyler texas children and family photographer

Here’s part two of my custom photography series, this time, talking about price.  Yes, our old friend, Mr. Price.  Surely you’ve met him before.  In fact, maybe you are well acquainted with Mr. Price?  Maybe, just maybe, he’s the one thing holding you back from the custom photography experience?  If so, you should definitely read on!

Again, the following is borrowed Marianne Drenthe, via Professional Child Photographer :

APPLES to ORANGES to BANANAS: Often times clients will mention to their photographer that X studio in the mall/department store only charges $19.99 for an 8×10 “sheet” or they may mention other things related to discount photography chains.  The fact is those discount chains make their money on volume, not on customized 1:1 service.  In February 2007 a company who has leased photography retail space in a rather well known discount retailer closed down 500 of their portrait studios across the nation.  The reason it happened is simple, you cannot make money on 99¢ “professional” prints if you do not sell enough of them.  Interestingly enough – those same studios that offer the loss leader packages often charge much much more for their a la carte pricing vs. many custom photographers (as high as $40-50 for an 8×10).

A little history – the whole reason the big department stores began offering portrait services in the first place was to get you, the savvy consumer, in through their door so that you could spend more money with them in other departments.  Your “PORTRAITS” are considered the “loss leader”.  Your portraits that are meant to symbolize a once-in-a-lifetime stage in your child’s life are part of what a store considers a way to get you in there door to spend more money on goods that you might not really want or need but because you’re there “anyway” you buy.

Also keep in mind that when you go to a chain studio, as a consumer, you don’t have the benefit of 1:1 attention for 2 hours at your home where your child is allowed to explore, play and be comfortable in their home environment, nor do you get the experience that many custom photographers are known for as well as the lovely captures of natural expressions.  You simply get a bare bones, “SAY CHEESE” experience.

More on price next week  🙂  And of course, I can’t post without an image, so I thought I’d show off one of my little muffins (that’s my Mommy code for “children”).  Coben turned three last Saturday <sob, my babies are growing up!>.  We celebrated the day with a party, complete with tons of Batman paraphernalia, friends, cake and pizza that night.  He’s still stoked over it all.  Anyway, these images were taken as a test for lighting one afternoon at the studio, but they make me smile every time I look at them, so I decided they were keepers.

coben_blog_three

Until next time,

Tammy


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